SFFILM is a San Francisco–based non-profit organization committed to championing the art of cinema and supporting independent filmmakers through exhibition, education, and artist development. As the cultural heartbeat of the Bay Area’s film scene, SFFILM plays a key role in fostering cinematic innovation and community engagement. The 2026 rebranding initiative set out to modernize and unify the organization's visual identity while honoring its rich legacy and forward-thinking mission. This extensive rebrand included a refined design system, refreshed color palette, updated typography, and a dynamic set of brand guidelines designed to reflect SFFILM’s bold spirit, inclusive ethos, and commitment to elevating transformative storytelling on screen and beyond.

Design: Arya Nasikkar