Zen Frenz, a Los Angeles-based pet health and wellness startup specializing in safe cannabis products for pets, recently underwent a rebranding project. This initiative aimed to update the company’s visual identity and enhance its market presence.

As the Design Director, I oversaw the design department, managed a team of two junior interns, and led the comprehensive rebranding effort. This included revamping product packaging, refreshing social media aesthetics, and refining the overall brand presence to better resonate with contemporary pet owners and their needs.

Zen Frenz saw a 4% increase in customer satisfaction, 5% uptick in sales, and 10% in new customer sign ups, after the implementation of my designs.

3D & Graphics: Arya Nasikkar

Marketing: Gabrielle Barron, Shery Lauron